FieldMethods
Research Design
Published Article – Peer Reviewed | February 2011

The Effects of Differential Interviewer Incentives on a Field Data Collection Effort

Field Methods
Jeffrey Rosen, Joe Murphy, Andy Peytchev, Sarah F. Riley, Mark R. Lindblad

Findings suggest that per-complete-interviewer incentives may not be cost effective in reducing survey non-response.

Share
Print
Adjust font size

Abstract

Surveys routinely offer incentives to motivate respondents and increase the likelihood of their participation, yet surprisingly little is known about the effectiveness of interviewer incentives. If interviewer incentives increase interviewers’ success in gaining cooperation, they could help address declining survey response rates.

In this article, we present the results of an experiment testing the effectiveness of interviewer incentives in the form of cash bonuses for each successfully completed field interview. We did not find evidence that higher payments to interviewers for each completion led to increased effort on the part of interviewers nor did they lead to higher levels of success in securing respondent cooperation.

These findings suggest that per complete interviewer incentives may not be cost effective in reducing survey nonresponse.

The UNC Center for Community Capital conducts research and policy analysis on ways to make financial services work better for more people and communities.

 

© 2017 UNC Center for Community Capital
1700 Martin Luther King Blvd., Suite 129 • CB#3452, Chapel Hill NC 27599-3452 • 919.843.2140 • 877.783.2359 • communitycapital@unc.edu